- Save time and money
- Reduces amount of incorrectly addressed mail, helping more of your messages to reach their intended audience
- Helps you stay in touch with customers
- Finding out when your customers move and where they’ve gone to enables you to provide better customer service
- Limits reputation damage
- Reduces incidence of mailings to deceased
- Better management information
- Clean and accurate data provides more consistent business intelligence
- Adds value to your business
- Accurate data increases the value of customer records and suggests a caring and organised approach to your business
"It all worked really well thank you. I was impressed with how quick it was, and easy to use"
Returned mail is a regular reminder that address records are never perfect. Yet the returns we see are only the tip of the iceberg: with consumer data degrading by 13% and business data by 37% on average every year, it’s a problem that’s not going to go away in a hurry.
Address data gets worse over time
Missed opportunities are lost along with the mail that’s never seen. However, cleaner address data means more people will end up reading your mail-outs – and you won’t be wasting your budget on materials that never reach their target.
The Postcode Anywhere way
Traditional cleansing and matching techniques approach data cleansing from one of 2 angles: Sophisticated rule based systems and those that use general purpose fuzzy matching algorithms.
Postcode Anywhere is taking a new approach. By using a complex mathematical model to analyse how addresses are structured the system is much smarter at identifying what an address should be, rather than what’s actually provided.
Cleanse against a range of datasets
Address Cleansing from Postcode Anywhere cross-references your contact records against a choice of recognised datasets to put it in order again. Direct marketing response rates improve and fewer people are irritated or offended by the incorrectly addressed mail.
See how dirty your address data is
You can run a cleanse on your contact address details in minutes. Our free reporting tool will analyse your database and show you how corrupt it is. Then, you can decide how much of your data to cleanse.
Register now and cleanse 1,000 UK addresses on us!
We're offering new and existing customers the chance to trial our service for free (up to 1,000 UK addresses) - click here to register with promo code: CLEANSE1000.
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