Cleanse your existing address data to reduce missed opportunities and returned mail

• Save time and money
• Reduces amount of incorrectly addressed mail, helping more of your messages to reach their intended audience
• Helps you stay in touch with customers
• Finding out when your customers move and where they’ve gone to enables you to provide better customer service
• Limits reputation damage
• Reduces incidence of mailings to deceased
• Better management information
• Clean and accurate data provides more consistent business intelligence
• Adds value to your business
• Accurate data increases the value of customer records and suggests a caring and organised approach to your business

Returned mail is a regular reminder that address records are never perfect. Yet the returns we see are only the tip of the iceberg: with consumer data degrading by 13% and business data by 37% on average every year, it’s a problem that’s not going to go away in a hurry.

Address data gets worse over time

Missed opportunities are lost along with the mail that’s never seen. However, cleaner address data means more people will end up reading your mail-outs – and you won’t be wasting your budget on materials that never reach their target.

Cleanse against a range of datasets

Address Cleansing from Postcode Anywhere cross-references your contact records against a choice of recognised datasets to put it in order again. Direct marketing response rates improve and fewer people are irritated or offended by the incorrectly addressed mail.

See how dirty your address data is

You can run a cleanse on your contact address details in minutes. Our free reporting tool will analyse your database and show you how corrupt it is. Then, you can decide how much of your data to cleanse.