TAAP deliver a range of mobile information solutions to enable users to proactively transact in a mobile environment.

Headquartered in Borehamwood, Hertfordshire TAAP provides utility functions that run on mobile devices, which offer a unique solution to a variety of technological challenges predominantly within the automotive, field marketing/sales promotion and events and exhibitions sectors.

TAAP's OnTAAP DataCapture solution has the capability of capturing data in real time, from any event at any location in the world within 12 seconds. Combining the use of Personal Digital Assistants (PDA's) with a GPRS or WiFi network enables the user to deliver accurate data to any client or prospect domain virtually instantaneously.

While visitors were preoccupied with all the sleek and shiny exhibits at the 2006 British International Motor Show, behind the scenes the management of a powerful database comprising detailed information for a projected 25,000 delegates and 500,000 visitors was literally running the show.

As motor icons including Fiat, General Motors, Renault, Mini, Volvo and BMW unveiled their latest models at London’s state-of-the-art exhibition centre ExCeL, the combined technologies of TAAP and Postcode Anywhere allowed exhibitors to collect sales leads at top speeds.

The harnessing of TAAP'S mobile technology and Postcode Anywhere's address verification software allowed exhibitors at the British International Motor Show to capture essential marketing information directly into their individual CRM systems for proactive lead processing.

• The capture of accurate address information ensures proactive follow-up material/collateral is delivered to the right recipient
• The speed of the response minimises "cooling down period" and therefore the dealer has a higher 'enquiry to sale' conversion rate
• Address verification allowed exhibitors to signpost visitor to their nearest dealership

• Instant data capture (no need to download CD-Roms etc.)
• Intuitive – compatible with existing legacy systems
• Automatic updates
• Easy to integrate Postcode Anywhere's AddressWare® with other CRM applications e.g. maps and route planning, demographic profiling and bank and credit card validation
• Online portal easy to understand – installer friendly
• Fully automated 24/7 support centre for developers and installers

Steve Higgon, CEO of TAAP commented: "It may well be that the part TAAP and Postcode Anywhere plays in the success of the British International Motor Show is behind-the-scenes, but the leads collected represent the potential future of these companies and it's a great feeling to know that our involvement makes such a difference to sales.

"In the competitive automotive arena, speed is of the essence and if these manufacturers or one of their dealers follows up with interested visitors whilst they are still thinking about their great experience at the show, they are much more likely to respond by ultimately purchasing a vehicle.

"Linking our services to Postcode Anywhere's allows us to capture accurate data improving the consumer experience and return on investment for our global brand customers."