Virgin Holidays is a long-haul travel tour operator offering a range of exotic world-wide holiday destinations including the Caribbean, the Middle and Far East, Australasia and Southern Africa.

Based in Crawley, Sussex Virgin Holidays has been in existence for 21 years and has a current employee base of 500. With a corporate culture of offering high quality tailor-made holidays that are competitively priced, value for money and other synergies are passed-on to their website customers by the utilisation of an online booking system.

The web service that Virgin Holidays source from Postcode Anywhere is PCA Address, the postcode look-up tool. The utilisation of address management software ensures that customer address details are accurate at the point of entry which expedites the booking process as well as capturing clean data for further proactive marketing activity.

• The retrieval of accurate, clean data means that invoices go to the right person at the correct address which speeds up the payment process
• Reductions in undelivered mail and therefore costs
• The on-line booking service is completely user friendly which means there's a higher enquiry to sales conversion ratio
• Customers experience a good on-line service and are more likely to book again and recommend Virgin Holidays to friends and family
• Accurate and continuously updated data is retrieved for CRM system providing an essential and effective marketing tool
• Error reduction and increased efficiency instils confidence in customers that their personal data is protected

• Web based service means no waiting for CD-Rom downloads i.e. rapid data capture
• Service embeds in web page quicker and easier which makes the introduction of new pages far more simple
• Software integrates seamlessly with other applications
• Excellent and responsive help desk and technical support

Virgin Holidays' Website Operations Manager, Steve Evans commented: "Postcode Anywhere integration has enabled us to make our online booking process quicker and easier for our customers. The benefits for us extend beyond usability for our customers as it is a simple process for us to implement and ensures the accuracy of the address data that we capture."