Target your marketing and reach more people

• Save time and money
• Provides an instant view on your customers to help you find more of the same
• Better targeting
• Helps ensure that more of your messages hit the mark
• Limits reputation damage
• Reduces likelihood of sending inappropriate or potentially offensive messages to the wrong people
• Credit Screening
• Find inconsistencies between spend and income levels and flag for further investigation
• Spend more time with leads that convert
• Identify your most promising leads according to their lifestyle and allot your resources accordingly

Effective marketing relies on knowing what your customers want and targeting relevant messages to attract their attention. However, until you’ve spoken to the potential customer to find out their requirements you’re largely operating “in the dark”.

Making it relevant

At best, you’ll waste valuable time trying to discover this information and without it, many of your marketing messages will simply fail to hit their target.

Segmenting your data

Postcode profiling provides a fast and easy way to gain an insight into your customers' likes and dislikes - enabling you to market with precision, matching the right message to the right customer. People will connect with your organisation and feel talked to rather than talked at. Ultimately, they’re more likely to entrust you with their money.

What’s in a postcode?

Customer Profiling from Postcode Anywhere assigns classifications to your contacts based on their postcode. Using over 125 demographic statistics and 287 lifestyle variables from the ACORN® database, it can tell you what newspapers they read; how much they spend on food – and their car; even how much they shop online. Informed decisions can be then made on where direct marketing and advertising campaigns will be most effective. You’ll even have a better idea of where branches should be opened or closed.