Postcode Anywhere... a closer look at customer profiling

The data – ACORN

• 1.9 million UK postcodes profiled.
• Five primary demographic categories.
• 17 individual groups.
• 56 separate demographic types.
• 287 individual lifestyle and 125 demographic profiles.

Why not read the official ACORN document to find out more, or try our Customer Profiling demo? You can even try profiling yourself!

Largely, people in similar postcode areas live similar lifestyles

People in similar areas have the same needs and lifestyles. Classifying people according to postcode areas, ACORN data allows the modern marketer to make informed decisions on where direct marketing and advertising campaigns will be most effective; where branches should be opened or closed; or where sites are located, including retail outlets, leisure facilities and public services.

Who can benefit?

Financial organisations use ACORN to understand their customers, cross-sell their product range, set branch targets, predict the loyalty of customers and plan their network strategy.
Retailers use ACORN to locate stores, plan product ranges, assess refurbishments and target local marketing for stores.
Media owners use ACORN to support advertising sales, evaluate sales potential, and evaluate new markets.
In FMCG, ACORN is used to drive customer communication, in-store marketing, ranging, and product distribution.
The Public Sector uses ACORN to target services to areas of need and inform policy decisions.