Validate email addresses at the point of capture

• Save time and money
• Helps to reduce costs and time spent resolving invalid email addresses
• Reduce bogus registrations
• Useful for preventing bogus registrations in online subscription forms
• Increases email deliverability
• Helps improve email marketing effectiveness and conversion rates
• Improve customer service
• Improves trust in your website by creating a more professional feel while also giving your customers a better experience
• Make it easy to sign up online
• Without the need to spend precious time filling out a "confirm email" field, more people will go through with the sign-up process

Email’s one of the most effective ways of keeping in touch with your customers, yet the irony is that email addresses seldom get the attention they deserve. More often than not, they’re simply taken at face value. Businesses assume the cost of non-delivery for incorrect emails is low - and that there will always be another email to make up the difference.

Hoping the problem will go away

But that one failed e-mail could be from a large customer who’s registered with an inadvertently incorrect email address. They won't be buying from you - because you haven’t been back in touch. Alternatively, it could be the countless number of bogus registrations that come through your website clogging up your contact system with worthless information that you’d rather put off at the door.

Whatever the case, validating e-mail addresses - whether at the point of capture, or as a batch-cleanse process after - is the answer.

The way forward

Email validation is a fairly straightforward task. At its simplest you can run a syntax check that looks at the basic construct of the address to make sure that it’s included an @ symbol and that the “dots” are in the correct sequence. Where the sequence is wrong you can then prompt the person entering the address to double check the details to make sure that they’re correct.

At Postcode Anywhere we take email validation a stage further. Having run a syntax check we look at the domain server to check that it exists. Thereby helping to ensure that any email addresses that you capture are mailable.

It’s free when used with some of our other services

To help you get up and running, we’re offering our email validation service - free, with our address management service.