Bring data to life with mapping visualisations

• Creates a better customer experience
• Maps help to provide a better customer experience and increase usability, on websites or within applications
• Helps to filter enquiries
• Geocoding quickly filters customers in relation to their location
• Saves money
• Helps customers to help themselves reducing your support costs
• Clearer information
• Clearer information and easy-to-grasp visualisation helps support better business decisions
• Protect your intellectual property rights
• Postcode Anywhere will never lay claim to any of the IP from data you drop into our maps

Data is the lifeblood of business, yet from a practical point of view we are often overwhelmed by the volume of information.

What this means

Key themes and trends may be lost as we try to make sense of the data, whilst the original purpose of maintaining complete and accurate records to improve business intelligence is wasted.

Visualising information

One of the easiest ways to remedy this problem is to visualise the information by showing it on a graph or, depending on the type and nature of the data, to highlight it on a map. Location related information lends itself particularly well to being visualised on a map as you can quickly identify where someone lives from their postcode. By taking the coordinates of the address, you can pinpoint that information on a map.

You might also wish to map other information. Mapping key assets such as street lighting or fire hydrants provides a level of customer support you'd be hard pressed to offer with the information alone.

Now you can not only provide the information to the person asking the question, but also help to guide them to what they’re looking for from the map.

Mash ups

How you use mapping to improve your own processes is really up to you. Developers use maps for creating composite applications. They can quickly demonstrate value and are also very useful for “crowd sourced” data collection, such as getting drivers to record where potholes are located.

Whatever your requirements, mapping and location tools bring life to your data, providing you with knowledge and insight.