Acorn® geodemographic data lets you profile your customers lifestyle using their postcode. From the Acorn® type you can get information on likely age, working status, education, house type, mortgage, insurane, savings, holidays, hobbies, TV use, etc. For example, if you wish to target single Daily Mail readers who enjoy drinking vodka whilst wathing cable TV and making regular international telephone calls you can enter a postcode here and find out if it falls into the desired category.
Note: this tool will only work with a pay-as-you-go licence and consumes 2 credits.
This data can also be accessed using the Recogniser and choosing to add the extra data in to the rule steps. See the rules page for more information on this.
The following documents will be of use if you want to know more about Acorn® data.